POLITICAL DIRECT MAIL MARKETING

Guaranteed To Reach Your Audience

Nothing delivers a stronger impact than mail!

Spectrum leverages the persuasive power of direct mail to deliver carefully crafted messages to a highly targeted audience.

Political candidates and cause organizations use data-targeted mail in a variety of ways, including elections, fundraising, communicating and persuading, and mobilizing voters and people likely to support your mission.

Properly executed election direct mail allows campaigns and causes to send relevant and potentially highly personalized messages, that are difficult to ignore, directly to the mailboxes of registered voters or potential supporters.

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hand pulling political mail from mailbox

Why Political Direct Mail Works

Cost-Effective

Save money by mailing to specific targeted areas or addresses with postal optimization and the ideal mailer format.

Accurate Targeting

Send direct mail to voters based on demographic , geographic, and other targeting selects to reach only your audience.

Personalized

Design campaign messaging and graphics to inform your audience of your story, candidate, and mission.

Capability

We provide data-targeted direct mailing list processing services to ensure that you reach the right audience for your next direct mail marketing campaigns.

Whether it’s national or hyper-local, Spectrum can optimize your political mailing list or append using hundreds of specialty lists and preference selects.

Spectrum’s data experts will assist you to define mailing lists that maximize campaign effectiveness and improve overall return on investment.

neighborhood homes targeted with direct mail

Our direct mail experts make it easy for you by helping to determine which mailing list approach will result in the best campaign performance.

Persuasion Mail
Issue Advocacy Mail
Fundraising Mail
Early Voting Mail
GOTV (Get Out The Vote) Mail
List & Targeted Saturation
Omni-Channel Solutions

Our data team works to merge, purge, dedupe, NCOA, correct addresses, presort & CASS™ Certification, and more to be certain data is as accurate and relevant as possible.

Data-driven mailing list segmentation is crucial in creating relevant campaigns by narrowly defining groups to target.

Attract and engage your target audience with compelling designs and formats that drive them to take action. With attention-grabbing visuals and messaging, your political campaign will resonate with voters and help you win.

With many years of experience with many clients and campaign types, we’ve learned what drives response and what falls flat. Leveraging this expertise in every design is critical in helping clients achieve a strong aesthetic and above average response and ROI.

Our team will advise on the best direct mail format for your campaign and budget that will capture attention and deliver your message.

Leverage our many years of experience working with political and cause campaigns to write compelling copy that drives action.

Spectrum’s award-winning graphic design team crafts strategic pieces aimed at driving maximum engagement and response.

With one of the largest suites of standard direct mail formats & print products available in the market, finding the perfect mailer to optimize your next marketing campaign is easy.

Spectrum’s creative team and graphic designers can help you make the critical decision on which mailer style and format will be most successful for your campaign.

Whether you are looking for a simple self-mailer or postcard to a custom die-cut folded piece with gift cards and aqueous coating, Spectrum has the capability to produce it.

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Add personalized variable data letter mail with envelopes and inserts, reply cards, etc. to complete your appeal or outreach campaign.

Increase engagement with QR or Flow codes, die-cuts, folds, perforated and tipped gift cards, scratch-offs, and more

Spectrum’s targeted data-driven approach encompasses mail list selection, segmentation, data preparation, campaign execution, postal logistics and post-campaign analysis.

We provide direct mail targeting options that include a combination of data such as voting history, party affiliation, demographics, geographics, psychographic, donation history, and mailing route selects to develop the ideal audience.

Used to identify and target specific voters who are likely to support a candidate, issue, or cause. Data includes voting history, party affiliation, donation history, demographics and more.

Find and target voters in specific areas and districts, track and analyze behavioral and psychographic data such as online activity, social media, values and lifestyle preferences so you can tailor your messaging.

Optimizing mail and reducing cost is a primary focus. We use mailing list optimization, postal analysis and logistics to determine optimal class and entry points, postage discounts, and tracking to achieve goals.

Spectrum is one of the top full-service commercial printers in the USA with a focus on direct mail. Our sophisticated direct mail design and format capabilities combined with a wide range of modern high-speed printers and versatile equipment allows for complete control over the execution and delivery of your direct mail campaigns from start to finish.

Our experts will help you to determine to ideal printing style while considering engagement, speed to market and budgetary considerations.

Spectrum’s versatile in-house offset printing presses, including a 8-color Heidelberg Speedmaster, can handle any sized print job.

When short run print solutions are necessary, in-house digital printers can produce personalized direct mail, flyers, business cards, palm cards, small signs and general marketing collateral.

Enhance your print project with a range of paper and card stocks, coatings, die-cuts, tipping, perforation, bindery, and folding options

Postage represents a significant part of every direct mail budget and reducing its cost is one of Spectrum’s primary areas of expertise and focus.

Our postal analysts review every list and mail strategy to ensure the lowest rates are attained for every job.

Shipping directly to postal sectional facilities helps achieve the best postage discounts and narrows the delivery window for the campaign.

Strategic partnerships with FedEx Freight and the USPS gives Spectrum unparalleled delivery control and tracking of your campaign in the mail stream.

red tag political mail presorted on pallet

Our experts work to determine optimal mailing routes and entry point of your campaign into the mailstream while identifying cost savings.

Optimize mailing list and postal delivery method to gain lowest rates possible while predicting accurate in-home delivery.

Spectrum uses USPS seamless acceptance to automate the entry and verification, direct delivery assurance and rapid response.

Our Work

View some example of Spectrum’s past political direct mail and cause direct mail campaigns.

Common Campaign Applications

Fundraising
Voter Outreach
Get-Out-The-Vote (GOTV)
Attack Ads
Endorsements
Issue Advocacy
Absentee Voting
Voter Registration
Event Promotion
Constituent Service
Invitations

Increase Your Impact

Increase the impact of your direct mail campaign by integrating it with multiple digital advertising technologies.

Launch your direct mail and leverage your targeted list to seamlessly serve Social Media Ads, USPS Informed Delivery®, Mail Tracking, Call & Text Tracking, Google Discovery Ads, District Targeting, YouTube Ads, and LeadMatch

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VIEW SOLUTIONS