POLITICAL MARKETING STRATEGY
Start Your
Winning Campaign
Your Campaign Success is Our Focus
Strategic planning leads to winning political and cause campaigns
Spectrum develops comprehensive political marketing campaign strategies that align with the candidate’s goals while targeting the appropriate audience. This includes identifying the key issues and concerns of voters and determining the most effective messaging, media, and tactics to reach and engage with them.
Campaign Coordination
Cause and political campaigns rely on multi-channel communications with complex information disseminated at critical times. We'll help you stay organized.
Reaching Your Audience
Our marketing and data experts leverage their experience and the best available resident, consumer, and commercial information to target your campaign audience.
Strategic Communications
Spectrum will help you plan when and how to reach your audience at the right stage and time of your campaign to drive action.
Fundraising & Appeals
Creating ways to maximize donations to your campaigns is a strong focus.
Print Production Management
With in-house print production, Spectrum can ensure the timely delivery of your direct mail campaign into the mailstream.
We can help with:
- Asses your campaign needs and goals
- Evaluate current branding and collateral
- Learn about potential opportunities
- Identify data, systems, processes, and marketing technology
- Define benchmarks and KPIs to measure success
- Recommend and Implement data tracking
- Create a digital marketing plan
- Create digital assets including photography, ads, website, video
Ready to start your campaign?
Our team is ready to guide you to victory.